Brand Strategy & Identity.

I Make your brand stand out by showing its personality, expressing its values, and creating a comprehensive and consistent experience that resonates with your customers & builds client loyalty.

my capabilities

what's Included.

Discovery & Strategy

Goals, mission, vision, target audience, market research and a killer strategy for your brand to stand out.


We define your brand's visual language based on the strategy developed and create multiple directions to choose from.


We create different type combinations that match your brand style and industry. It's also an important part to ensure brand consistency.

Color Palettes

We create color palettes based on our strategy, business goals, color psychology, and your target audience.

Logo Design

We explore different concepts and variations of how your logo might look like.

Identity System

I design Illustrations, icons, 3D elements, and brand guidelines for your brand to use across all its marketing channels (website, app, Instagram etc.)

branding Workflow

My Work Process.


We talk about your project in-depth, about my process and technicalities, define your project requirements and tell you what to expect in terms of timeline & cost.

Brand Strategy.

We work on positioning your brand, craft customer profiles & journeys, define vision & mission and develop a unique big idea for your brand, so it stands out.

Visual Direction.

At this stage, we explore various visual directions for your brand. Usually, we prepare 2 to 3 visual directions (moodboards | stylescapes) based on the outcome of our discovery & strategy sessions.

Logo Design.

I sketch & design a few logo concepts & explore many variations with you.

Visual Identity.

Design the rest elements of your brand: iconography, illustrations, graphic templates, print materials (if included): letterhead, business cards, banners, packaging mockups...etc.

Brand Guidelines.

I put a document on how your marketing, design, HR, and developers team should use the assets we created. You can hand it over to anybody new to your business so that everyone knows how to use your brand assets.


Want to start a project?

You can book a call free of charge with me to discuss your project requirements, more details about my process and how I work, timelines, what you can expect by when, budget estimation, and much more…

Khalid brings both skill and character to all his work. His uplifts on suite have received very positive feedback from our users. Will rehire for s you sure.
Michel Aka
"Khalid provided us in a very short time a well designed website. We appreciate his skills and flexibility! He worked during Christmas and was available during holidays. We enjoyed working with him and warmly recommend him in the future. Most likely, we will continue our work with him."
Michael Bauner
"This is my 2nd job with Khalid, the guy is extremely creative and professional. Khalid was very flexible with the modifications I gave him throughout the job and he completed all tasks before the deadlines. Looking forward to working with him again."
Hesham Tarek
Khalid was fast, knowledgeable, helpful but above all his design for our new site was awesome. Will work with him again for sure.
Michel Aka
Khalid designed and developed a perfect WordPress website for our company, he met all the deadlines and was extremely professional, his skills are strong and he's very creative. He exceeded our expectations with the website design and I really enjoyed working with him. Will definitely be working with him again.
Hesham Tarek

Frequently Asked Questions.

Yes, I do. Here’s the way I structure payments for branding projects: 50% down-payment to enter my production calendar, 25% upon brand identity presentation, and 25% upon delivering the final assets and brand guidelines.

The ownership of the work produced including intellectual property, files, docs, and all design assets will be transferred to you upon the final payment.

I live in Marrakech, Morocco.

That puts me in UTC +1, But not to worry about time zones, I’ve worked with clients worldwide, sometimes with more than 8 hours difference but everything worked out great!

Unfortunately, these fall outside the standard scope, but I’ll be more than happy to discuss a custom package for you that include all your needs.

For branding, I use Adobe Illustrator for all my design tasks. InDesign for presentations, Blender or Adobe Dimension for 3D, and After Effects for logo motion.

I use ClickUp, I walk all my clients through an on-boarding process where you learn everything you need to know about this tool to work with me. it’s super easy and quick!