Brand Strategy & Identity.

I Make your brand stand out by showing its personality, expressing its values, and creating a comprehensive and consistent experience that resonates with your customers & builds client loyalty.

my capabilities

what's Included.

Discovery & Strategy

Goals, mission, vision, target audience, market research and a killer strategy for your brand to stand out.


We define your brand's visual language based on the strategy developed and create multiple directions to choose from.


We create different type combinations that match your brand style and industry. It's also an important part to ensure brand consistency.

Color Palettes

We create color palettes based on our strategy, business goals, color psychology, and your target audience.

Logo Design

We explore different concepts and variations of how your logo might look like.

Identity System

I design Illustrations, icons, 3D elements, and brand guidelines for your brand to use across all its marketing channels (website, app, Instagram etc.)

branding Workflow

My Work Process.


We talk about your project in-depth, about my process and technicalities, define your project requirements and tell you what to expect in terms of timeline & cost.

Brand Strategy.

We work on positioning your brand, craft customer profiles & journeys, define vision & mission and develop a unique big idea for your brand, so it stands out.

Visual Direction.

At this stage, we explore various visual directions for your brand. Usually, we prepare 2 to 3 visual directions (moodboards | stylescapes) based on the outcome of our discovery & strategy sessions.

Logo Design.

I sketch & design a few logo concepts & explore many variations with you.

Visual Identity.

Design the rest elements of your brand: iconography, illustrations, graphic templates, print materials (if included): letterhead, business cards, banners, packaging mockups...etc.

Brand Guidelines.

I put a document on how your marketing, design, HR, and developers team should use the assets we created. You can hand it over to anybody new to your business so that everyone knows how to use your brand assets.


Want to start a project?

You can book a call free of charge with me to discuss your project requirements, more details about my process and how I work, timelines, what you can expect by when, budget estimation, and much more…

Michel Aka
Khalid brings both skill and character to all his work. His uplifts on suite have received very positive feedback from our users. Will rehire for s you sure.
Michel Aka
Michael Bauner
"Khalid provided us in a very short time a well designed website. We appreciate his skills and flexibility! He worked during Christmas and was available during holidays. We enjoyed working with him and warmly recommend him in the future. Most likely, we will continue our work with him."
Michael Bauner
"This is my 2nd job with Khalid, the guy is extremely creative and professional. Khalid was very flexible with the modifications I gave him throughout the job and he completed all tasks before the deadlines. Looking forward to working with him again."
Hesham Tarek
Michel Aka
Khalid was fast, knowledgeable, helpful but above all his design for our new site was awesome. Will work with him again for sure.
Michel Aka
Khalid designed and developed a perfect WordPress website for our company, he met all the deadlines and was extremely professional, his skills are strong and he's very creative. He exceeded our expectations with the website design and I really enjoyed working with him. Will definitely be working with him again.
Hesham Tarek

Frequently Asked Questions.